DHO YEE CHUNG
dhoyee.chung@icloud.com

CV
Research





The Digitalization of the Creative Market#DigitalLabod #PlatformEconomy #DigitalCreativeMarket #DesignSystem 


While the digital transformation of labor has opened up new possibilities to the market, it also caused various problems. In particular, my research focuses on the working system of crowdsourcing platforms that provide an unconventional way of connecting workers and jobs. While crowdsourcing platforms often involve collaborative brainstorming from a large group of workers, their corporations often misuse the efforts that online workers contribute. In my research, I mainly investigate a creative crowdsourcing marketplace called Fiverr, to address designers degraded into the organs of capitalism.

In my prospective writing, I will discuss Fiverr’s unethical systems of control imposed on designers’ creativity and authorship over their work. Its cheap pricing model is threatening the autonomy of the graphic design industry; its market system values quantity and speed over quality and originality. It undermines the ethos of numerous graphic designers who dedicate their time, knowledge, and passion for well-thought-out design. Furthermore, its platform doesn’t support building trustworthy communication between designers and clients that is essential in the design process. I intend to elaborate my arguments by examining Fiverr's systematic structure and works created by its freelance designers.

The digital transformation of the graphic design market is reshaping its infrastructure. According to the study of a global business intelligence company, IBISWorld, a rising number of graphic designers are going freelance following the pandemic. In order to prepare designers for the digital future, it is crucial to evaluate the current working condition and implement changes to improve the welfare and the market system of new platforms. Furthermore, a partial backbone of Fiverr’s workforce is young novice designers who just stepped out of college. It causes devaluation of graphic design education and loss of motivation when they face the horrifying reality of competing with untrained practitioners and technicians for limited compensation. I expect my writing to open up opportunities for a proper debate on the digital transformation of the graphic design market and suggest possible solutions to secure sustainable growth of the industry.




“The digitalization of the creative market: design practice in the platform economy.” 
Conference Proceeding, ArchitectureMPS Journal, U.K. Peer-Reviewed. 2022.





“Outside Work” Faculty Exhibition, Oakland University Art Gallery, Rochester, MI, 2023





Brave New World: New Media Art 2023, CICA Press, South Korea, 2023. 










Exhibition and Publications  
“The digitalization of the creative market: design practice in the platform economy.” Conference Proceeding, ArchitectureMPS Journal, U.K. Peer-Reviewed. 2022.
Brave New World: New Media Art 2023, CICA Press, South Korea, 2023. 
Outside Work: Faculty Exhibition, Oakland University Art Gallery, 2023.
Dialogue, American Institute of Graphic Arts DEC Community, 2024.